Choosing a dress from our shop is not just about purchasing clothing; it's about experiencing Japanese hospitality culture. What we provide is not only beautiful dresses that maximize the wearer's charm but also heartfelt service that continues from before to after purchase. Our mission is to accompany each customer on their special day and help create the best memories. Through our online shop, we deliver dresses filled with the spirit of perfect hospitality.
Brand History and Philosophy
Our shop does more than just sell dresses. Under the philosophy of "delivering joy and confidence to the wearer," we put our heart into creating each piece. By fusing traditional Japanese aesthetics with modern design sensibilities, we aim to create dresses loved by women both in Japan and abroad. We incorporate the beauty of Japanese traditional clothing into casual one-piece dresses, expressing the sensibilities of Tokyo and Kyoto in a contemporary way.
Founder's Vision and the Origin of Our Dress Making
Established in 2018, our shop offers dresses for various scenes. The founder, while helping at the family tailor shop from childhood, repeatedly witnessed the excitement when "a person's expression brightens the moment they wear the garment." From this experience, the founder became convinced that "dresses have the power to color special moments in life" and decided to launch an original brand.
Starting from a small shop at the beginning, our desire to "deliver the perfect piece" has never changed. The creation of our first line was a series of struggles, and we fondly remember the days of repeatedly making prototypes until we were satisfied with the design. We have also actively worked on product development that fuses Japanese and Western styles, including haori jackets and skirts.
"When I wore this dress, I never thought I could look this beautiful."
A customer, with tears in her eyes, gazed at herself in the fitting room mirror. She was looking for a dress to attend her dear friend's wedding. Our shop offers a wide variety of costumes suitable for such events.
"The blue gradation that matches your eye color truly looks wonderful on you."
We sincerely thought so. All our efforts in modifying designs, changing materials, and refining sewing techniques were worthwhile. It was an incomparable joy to create a dress that could accompany a customer on a special moment in her life.
While cherishing such encounters with each individual, our shop has grown. Our commitment to selling exclusively through our own website stems from our desire to value direct communication with customers. We do not offer rental services, focusing instead on creating dresses that can be cherished as lifelong favorites.
We also provide custom-made services to deliver dresses tailored specifically for each customer. By customizing according to body type and preferences, we realize a one-of-a-kind dress in the world. This service embodies our desire to have customers wear special costumes for special scenes. We also handle various types of costumes, including cabaret dresses for hostesses, stage costumes, and dresses for cosplay and Halloween events.
The Fusion of Japanese Tradition and Modern Design
The greatest feature of our shop is the splendid fusion of Japanese aesthetics and Western dress culture. While incorporating elements of Japanese traditional clothing such as furisode, tomesode, and uchikake, we elevate them to contemporary styles. By incorporating traditional Japanese concepts of "ma" aesthetics and "wabi-sabi" into dress design, we express a unique aesthetic sense.
For example, our color combinations that express the color sensibility of kimono and seasonal transitions have been highly evaluated by overseas customers. Also, by incorporating Japan's traditional craft embroidery techniques into modern dress designs, we create uniqueness not found elsewhere. Casual one-piece dresses with Japanese patterns also rank high in popularity rankings.
"I want to express Japan's four seasons through dresses."
This desire gave birth to our seasonal limited collection. Spring cherry blossoms, summer wind chimes, autumn foliage, winter snow scenes — our designs abstractly express the beauty of each season through floral patterns and other motifs, maintaining Japanese sensibility while possessing a refined beauty that works internationally. Flare silhouette long dresses are popular items that often become Sold Out.
"The way this dress's fabric moves is mystical, like bamboo groves swaying in the wind."
A customer from New York said this while holding a dress crafted in a light green gradation.
"Actually, we drew inspiration from bamboo grove scenery to express the coolness of Japanese summer."
Our explanation made her eyes sparkle.
"So that's why I was drawn to it! Your talent for interpreting Japanese culture in a contemporary way is wonderful."
Such cultural exchanges also enrich our designs. On our online shopping site, we carefully explain how Japanese aesthetics are reflected in dresses along with images, striving to help customers deeply understand our brand world. Prices and sizes are clearly displayed with tax included, and we offer next-day shipping at the earliest (some regions and islands excluded).
Commitment to High Quality
At our shop, we believe that "the highest quality is the greatest hospitality." It is our pride to provide the highest satisfaction to wearers through uncompromising material selection and skilled craftsmen's techniques. As a professional group, we set strict quality standards at every stage from fabric procurement to manufacturing processes and final inspection.
The Process of Selecting Carefully Chosen Materials
Our dress making begins with selecting materials. Under the belief that "good dresses are born from good materials," we carefully select the highest quality materials from around the world.
Silk is sourced directly from established manufacturers in Italy and France, and lace from traditional workshops in France and Italy. By using quality fabrics, we also pursue comfort when worn. We also consider compatibility with inner garments when selecting materials.
"This lace is the pride of a workshop that has continued for over 100 years. The manufacturing method hasn't changed since my grandfather's time."
The master of a small French workshop took pride in techniques passed down through generations. We were captivated by the delicate yet strong balance of the lace he showed us.
"A bride wearing a dress made with this lace will surely be happy."
The master smiled broadly at our words.
"I look forward to this lace adorning Japanese brides."
In this way, our shop selects materials while treasuring the stories behind them and the creators' thoughts. On our online shopping site, we carefully introduce the characteristics and origins of materials used in each dress, considering it important for customers to make selections with peace of mind. We regularly register Amazon and NEW products, organizing and adding to our inventory.
The Value of Handwork by Skilled Craftsmen
A major characteristic of our shop's dresses is the high proportion of handwork by skilled craftsmen. Of course the machine sewing, but also attaching lace, beaded embroidery, and finishing details like hemming are all done by hand by our craftsmen. We also conduct fitting trials as needed to pursue perfect fit.
"With needle and thread, you can create magic."
Veteran craftsmen often say this. The delicate embroidery created by skilled fingertips is truly magical in its beauty. We deliver the optimal piece for each customer's body type, accommodating various sizes from free size to M+ and beyond.
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