"Where should I buy a dress for a wedding?" "I want to purchase rather than rent a wedding dress" "I can't find a design that suits my body type" "I want to get a high-quality custom-made dress within my budget" - many people may have these concerns.
You might think this way too.
Actually, to succeed in dress selection, it's important to master three key points: choosing the right size for your body type, selecting an appropriate style for the occasion, and choosing a trustworthy shop.
In this article, we will introduce in detail the features and appeal of ARUKA DRESS, our rich costume lineup, and tips for finding the perfect dress that suits you.
What is ARUKA DRESS - The Appeal of a Custom Dress Specialty Store
ARUKA DRESS is a custom-made dress specialty store that beautifully colors the special moments in women's lives, starting with brides. True to our brand name, which embodies the wish for "happiness to arrive at your doorstep," we deliver the destined dress to each and every customer.
Brand Philosophy and Founding Background
"Why did you start ARUKA DRESS?"
The founding of ARUKA DRESS began with a strong desire to solve the unique dress selection troubles that women face. Even after trying on dozens of ready-made wedding dresses, none of them felt quite right. Eventually having to compromise and choose a dress for a once-in-a-lifetime wedding ceremony. We wanted to reduce the number of women who have such experiences.
Based on the philosophy that "we want all women to wear truly suitable dresses that they are completely satisfied with for their special days," we launched our full-order wedding dress creation service.
As an official brand with trademark registration number 6519967, we have supported the special moments of thousands of women. We hand-craft unique dresses in our in-house factory according to each customer's body type, preferences, and wearing occasions.
At our in-house factory in Tokyo, we accept customer reservations during business hours, and our professional staff conducts careful consultations. We listen carefully to customers' images and hopes and propose the most suitable design.
Special Services Through Direct Sales on Our Own Website
One of ARUKA DRESS's major features is that we don't use major shopping sites like Rakuten Market or Amazon, but conduct sales only through our own website. This sales method offers many benefits to customers.
"Why don't you sell on major shopping sites?" is a question we often receive. The reason is that we value direct communication with our customers. Custom-made dress creation requires detailed requirement gathering and adjustments during the production process. By dealing directly with customers without intermediaries, we can provide more careful and prompt service.
We also accept telephone inquiries, and our professional staff answer customers' questions. In free consultations, we propose optimal plans according to customers' budgets. If additional costs are incurred, we explain them in detail beforehand.
Through production in our in-house factory, we can flexibly respond to customers' various requests. We provide services unique to our own website, including 24-hour, 365-day online order acceptance, individual consultations by professional staff, and real-time reporting of the production process. On the customer-exclusive page, you can check production progress, view progress reports through photos, browse past order history, and save size data.
Differentiation Points from Other Companies
While there are many competitors in the dress market, ARUKA DRESS has unique strengths that other companies cannot match.
The biggest differentiation point is the flexibility to handle everything from full-order to semi-order in our in-house factory. While typical dress salons mainly provide services that add size adjustments to ready-made products, ARUKA DRESS creates everything from pattern making to sewing exclusively for customers from scratch in our in-house factory.
"What's different from dresses purchased at other stores?"
A customer who recently visited us was dissatisfied with a party dress purchased from another company. "The size L fit perfectly, but somehow it didn't look beautiful when worn. Especially the waistline didn't seem to suit my body type."
After measuring at ARUKA DRESS, we analyzed this customer's body type and found that it had a different balance from the standard L size. "To maximize your beautiful waistline, we recommend setting the waistline 3cm higher than usual and allowing 2cm more room around the hips."
Through production in our in-house factory, such detailed adjustments can be handled immediately. The customer who tried on the completed dress said, "I look like a completely different person! I'm amazed at how much difference there is between ready-made and custom-made items."
We also handle men's formal wear such as tuxedos in our in-house factory, and can cooperate to provide total coordination suggestions for wedding ceremonies.
Why ARUKA DRESS Continues to Be Chosen - 3 Decisive Reasons
Among many dress brands, why does ARUKA DRESS continue to be chosen by many women? The reason lies in three decisive strengths that other companies cannot imitate.
Perfect Fit Through Complete Custom-Made Service
ARUKA DRESS's greatest appeal is the ability to create dresses that perfectly fit each customer's body type. We achieve ideal comfort and beautiful silhouettes that can never be obtained with ready-made products.
"I have complexes about my body type, and ready-made items always look unflattering on me."
The customer who consulted us this way was concerned about her petite 152cm frame. "Because I'm short, when I wear ready-made dresses, the hem is too long or the overall balance looks poor. I want to wear a beautiful dress to my daughter's wedding ceremony, but..."
ARUKA DRESS conducted a detailed analysis of this customer's body type and performed proportion design optimal for her height. "According to your height, we'll shorten the skirt hem by 15cm and raise the waist position by 3cm. Also, by adjusting the ratio of shoulder width to bust line, we can make the overall balance look more beautiful."
Regarding color selection, we also suggest tones that most beautifully complement the customer's skin color. We design comprehensively, including neckline adjustments to match updo hairstyles and coordination with accessories.
In custom-made orders, not only size adjustments but also design details can be freely customized. Neckline depth, sleeve shape, skirt volume, decoration placement - everything can be adjusted according to the customer's preferences and body type.
Handcrafted Warmth and Quality Control in Our In-House Factory
In an era where machine mass production has become mainstream, ARUKA DRESS continues to adhere to traditional handcrafting in our in-house factory. This stance is not mere stubbornness, but a necessary choice to deliver the highest quality dresses to our customers.
In ARUKA DRESS's in-house factory, skilled craftsmen with an average of over 15 years of experience carefully create each piece. The minute adjustments that machines cannot express and sewing techniques that utilize the characteristics of fabrics can only be achieved by craftsmen with years of experience and skill.
"What's the difference between in-house factory and external outsourcing?"
Regarding this question, a veteran craftsman with 20 years of experience explains: "In an in-house factory, we can directly convey customer requests to craftsmen, and detailed adjustments during the production process can be handled immediately. Real-time quality control and adjustments that are impossible with external outsourcing are possible here."
Actually, creating dresses with silk materials requires special techniques due to the delicacy of the fabric. Hand-sewing by skilled craftsmen in our in-house factory can achieve beautiful finishes without damaging the fabric.
At the basting stage, we have customers actually wear the dress and check the fit and silhouette in detail. Through production in our in-house factory, during the 3-month production period, we can quickly handle alterations as needed. Size adjustments after completion can also be immediately arranged at our in-house factory.
Pricing Made Possible by Direct Sales Without Intermediaries
One reason ARUKA DRESS insists on direct sales limited to our own website is to provide better prices to customers. Through direct production in our in-house factory, we offer high-quality custom-made dresses at prices without intermediaries.
The general price range for custom-made dresses is around 150,000 to 300,000 yen. However, ARUKA DRESS provides custom-made dresses in the 80,000 to 180,000 yen price range, equivalent to ready-made premium lines.
"Is custom-made really possible at this price?"
A customer who was surprised this way had received a quote of 300,000 yen from another company. "I was considering a custom-made dress for an anniversary party, but it was financially difficult and I was about to give up."
When we explained ARUKA DRESS's pricing structure, this customer was very surprised. "Through production in our in-house factory, we eliminate external outsourcing costs and intermediary fees, and use that savings for product quality improvement and price returns to customers. We can provide the same quality dresses at 30-40% less than other companies."
Compared to rental, custom-made purchase is more economical in the long term. Rental incurs costs each time, but with purchase, you can wear it multiple times and keep it as a memento. Through production in our in-house factory, we provide high-quality dresses at appropriate prices.
ARUKA DRESS creates custom-made dresses in our in-house factory with all our heart to beautifully color your special days. With perfect fit, high-quality finishes by skilled craftsmen, and surprising pricing, we deliver your destined dress. Please purchase dresses from our store.
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